How to Write a Marketing Résumé
Marketing is one of the most measurable functions there is, so a marketing résumé should be full of numbers: pipeline, CAC, conversion, reach, ROI. Whether you're in growth, content, brand or demand gen, the job is to show you moved metrics. Here's how to build a marketing résumé that proves it.
Build it once on person.bio — free
Résumé builder, a live resume.md link, and ATS-friendly PDF & .docx export.
Feature the metrics that prove growth
Pick the numbers that matter for your specialty: demand gen (MQLs, pipeline, CAC, ROAS), content/SEO (organic traffic, rankings, conversions), lifecycle (open/click, retention, LTV), brand (reach, share of voice, engagement). Weak: "Ran email campaigns." Strong: "Rebuilt lifecycle emails, lifting click-through 2.3× and adding $210k in attributed revenue."
Skills to highlight by specialty
- Growth/demand: paid channels, attribution, funnel optimisation, experimentation.
- Content/SEO: editorial strategy, keyword research, on-page SEO, analytics.
- Lifecycle/CRM: segmentation, automation, A/B testing.
- Tools: name them — GA4, HubSpot, Marketo, Ahrefs, Meta/Google Ads.
Strong verbs for marketers
Launched, scaled, optimised, grew, drove, positioned, tested, attributed. Every bullet should connect an action to a channel and a measurable result. Recruiters skim for the numbers — make them easy to find.
Make it AI- and ATS-ready
Create your free person.bio account, import your résumé once, and get an always-current resume.md link plus one-click ATS-friendly PDF and .docx exports. Connect it to ChatGPT or Claude to re-angle your metrics for each role — growth vs. brand vs. content — in seconds.
Frequently asked questions
What should a marketing résumé emphasise?
Measurable growth. Feature the metrics relevant to your specialty — pipeline, CAC, conversion, traffic, revenue — tied to specific campaigns and decisions.
Which marketing tools should I list?
Name the specific platforms you've actually operated (GA4, HubSpot, Ads managers, SEO tools). It helps ATS matching and signals hands-on capability.
How do I show impact if results were team efforts?
Describe your specific contribution and the outcome you influenced, using honest phrasing like "led the email workstream that added…". Don't claim the whole result, but do own your part.
Ready to build it?
Create your free person.bio account, import your résumé once, and get an always-current resume.md link plus one-click ATS-friendly PDF and .docx exports — ready to connect to ChatGPT and Claude.
Related guides
How to Write a Product Manager Résumé
A product manager résumé is judged on outcomes and influence, not features shipped. Learn which metr...
RoleHow to Write a Data Analyst Résumé
A data analyst résumé should prove you turn data into decisions. Learn which tools and skills to hig...
ATSHow to Build an ATS-Friendly Résumé
Applicant tracking systems reject résumés they can't parse. Learn the exact formatting rules for an...
AIThe AI-Readable Résumé: What It Is and How to Make One
An AI-readable résumé is structured so ChatGPT, Claude and ATS software can parse it perfectly. Lear...